Outsourced Marketing Services
Backstop SUPPORTS YOUR SALES & MARKETING
SELL MORE WITH OUTSOURCED MARKETING
Marketing is Mission Critical. Marketing is a Minefield. Outsource the complexity to Backstop
You retain control of the creative side of the marketing process, while we manage the information technology for you under your direction. We have Outsourced Marketing Systems for every level of sophistication; and they get more sophisticated as your business grows –
but, always at your own pace
- Email marketing
- Chat services
- Basic and advanced website design
- Search engine optimization (SEO)
- Search engine marketing (SEM) like AdWords
- Social marketing
GET YOUR SALES FUNNEL IN SHAPE
The sales funnel is a well known way to describe the flow of sales leads through several stages and eventually a proportion become customers.
Before you spend a lot of money on generating leads for your business, use Backstop to ensure your Funnel is optimised for sales success.
Then use digital or other marketing to pour more leads in the top of your funnel and be confident of getting more sales out the bottom.
FOCUS ON THE BITS THAT NEED YOU!
If you are a small firm, it makes a lot of sense for you to focus on the “warm leads” and convert them to customers because that is where your unique skills are required.
By outsourcing the lead generation aspects, you are outsourcing the parts of your sales funnel that don’t really need you. This frees up your valuable time to sell more and to work on your products or services. Time is one thing you can’t get more of so it makes a lot of sense to get others to do parts of your marketing that you don’t have to do.
As you get bigger, you can bring more elements of your marketing in-house. Backstop will be pleased to help because this means we have both succeeded in helping you grow.